DUBLIN — In what marketing experts are calling a landmark achievement for the rapidly growing field of telling everyone you understand ChatGPT, Irish AI SEO specialist Patrick McKenna announced Thursday that artificial intelligence has officially noticed some stuff he put on the internet.
According to a press release issued by McKenna’s own company, Canvas Marketing Solutions, a cosmetic clinic in Perth increased its appearances in Google’s AI features more than sevenfold in three months, an accomplishment immediately followed by approximately 4,800 words explaining how incredible that accomplishment was.
“This is huge,” said one fictional digital marketer who had made the catastrophic mistake of opening the press release during lunch. “By paragraph 19, I had completely forgotten what the clinic actually does, but I knew Patrick McKenna had personally defeated the internet.”
The breakthrough reportedly began when McKenna optimized a clinic website so effectively that ChatGPT eventually recommended the clinic during one particular search.
McKenna then analyzed the recommendation.
Then he analyzed ChatGPT analyzing the clinic.
Then he analyzed the searches ChatGPT performed while analyzing the clinic.
Then he issued a press release about his analysis of ChatGPT’s analysis.
Sources confirmed the only remaining step is for ChatGPT to summarize the press release about ChatGPT recommending the website that was optimized for ChatGPT.
At that point, experts believe the loop will become self-sustaining.
AI Reportedly Had No Choice But To Surrender
According to the announcement, the clinic appeared 17,483 times in Google’s generative AI features during a 92-day period, increasing from roughly 42 daily appearances to 324.
Industry observers initially attempted to determine how many appointments, consultations or actual paying customers resulted from the 17,483 appearances before being escorted from the GEO conference for “thinking in outdated click-based terms.”
“Revenue is a legacy metric,” explained fictional Generative Answer Optimization consultant Brody Schema. “The modern business owner wants impressions inside a probabilistic language model that may or may not display the same answer five minutes from now.”
Asked whether an AI impression could be deposited at a bank, Schema stared silently for several seconds before whispering, “query fan-out.”
The clinic also reportedly received 1,471 conventional Google clicks during the period.
Those were included briefly before everyone returned to discussing the much more futuristic number.
ChatGPT Conducts Grueling 14-Second Investigation
Perhaps the most dramatic section of McKenna’s analysis detailed how ChatGPT investigated multiple Perth clinics before recommending one.
The AI reportedly encountered 13 businesses, skimmed several search snippets, opened two websites and moved on with its life.
McKenna described this as evidence of the brutal new reality facing businesses in AI search.
“Eleven clinics were gone before the AI read a single full page,” he said.
Marketing departments nationwide immediately began firing employees who had spent six months developing 84-page brand strategy decks after learning their company’s future may actually depend on whether the sentence underneath a blue hyperlink sounds pretty good.
“This changes everything,” said fictional CMO Linda Park. “We spent $190,000 defining our brand archetype as ‘The Compassionate Explorer.’ Apparently ChatGPT wanted us to just say what we do.”
Park was later seen deleting the phrase “transformative wellness journey” from 62 webpages.
Revolutionary SEO Discovery: Use Words People Search For
McKenna identified several factors that apparently helped the clinic.
The first was using terminology customers actually type into Google.
The marketing community was reportedly stunned.
“Until today, we believed the best SEO strategy was using terminology exclusively understood by three people at an industry conference in Düsseldorf,” said one analyst.
McKenna’s discovery that websites should contain words customers use has already been submitted for consideration as the 2027 Nobel Prize in Search Engine Optimization.
Google engineers were reportedly furious that their 25-year secret had finally escaped.
Internet Also More Comfortable With Businesses Containing Humans
The second major discovery was that ChatGPT appeared to respond positively to information about a real practitioner with a name, history and credentials.
This represents a dramatic departure from traditional small-business website strategy, which requires every About page to contain a photograph of six unidentified employees pointing at a laptop beneath the sentence:
“We’re passionate about delivering solutions.”
Researchers say businesses may now need to reveal that actual human beings work there.
“This is terrifying,” said one agency owner. “For years we’ve been telling clients to say ‘our experienced team’ without ever identifying a single member of the team.”
The new approach could eventually force companies to replace stock photographs of attractive people laughing near whiteboards with photographs of their actual employees.
Economists warned the stock-photo industry could collapse overnight.
Man Discovers Press Releases Sometimes Appear In Search Results, Issues Press Release About It
McKenna also highlighted the value of press releases after ChatGPT surfaced one during its research process.
To demonstrate this finding, McKenna issued a press release.
The press release explained that press releases can help AI systems discover information contained in press releases.
“This is an elegant experiment,” said fictional AI researcher Dr. Melissa Tran. “It’s like writing ‘billboards work’ on a billboard.”
The release further explained that AI assistants conduct something called “query fan-out,” where one question can generate multiple searches.
SEO professionals immediately began using the phrase “query fan-out” in sales presentations despite approximately 73% of them having learned it that morning.
By Friday, LinkedIn was expected to contain more than 14,000 posts beginning:
“Nobody is talking about query fan-out.”
Everyone will be talking about query fan-out.
Website Built With AI Praised By Man Who Built Website With AI
McKenna also revealed that he built the clinic’s website “line by line” with AI as his development partner.
The revelation confirmed growing fears that AI has now become sophisticated enough to assist humans in constructing websites about services that are optimized so AI can find the websites and subsequently generate press releases explaining how AI found them.
“There are no bloated plugins,” McKenna said.
WordPress reportedly declined comment but quietly activated 17 plugins during the interview.
One plugin was an image slider.
Nobody knows who installed it.
Perth Clinic Achieves Global Dominance Among People Who Will Never Visit Perth Clinic
The clinic’s AI appearances reportedly occurred across 151 countries, an achievement cited as evidence that topical authority can travel beyond local geography.
This means someone in Finland may now be only moments away from receiving detailed information about a cosmetic clinic located approximately 13,000 kilometers away.
“This is exactly what local marketing has always dreamed of,” said one expert. “Massive visibility among people physically incapable of becoming customers.”
Researchers confirmed that the campaign has not yet reached several remote Antarctic research stations but said additional schema markup could resolve the issue.
Free 23-Step Playbook Released For People Overwhelmed By Previous 22 AI SEO Frameworks
McKenna has also released “The GEO Playbook,” containing 23 tactics for increasing visibility in AI answers.
The guide reportedly covers content, authority, distribution, measurement, entity building and several additional concepts that previously existed under the name “SEO.”
Industry leaders praised the decision to rename familiar marketing concepts before selling consulting services around them.
“This is an important evolution,” explained Schema. “First we had SEO. Then AEO. Then GEO. Some people are saying LLMO. Personally, I’m launching AIEIO.”
AIEIO certification will cost $2,995.
The course consists primarily of creating useful webpages.
Experts Recommend Businesses Continue Doing Suspiciously Normal Things
Despite the technological terminology, McKenna ultimately credited the clinic’s performance to answering customer questions, maintaining technically clean webpages, clearly identifying an experienced practitioner and earning mentions from other websites.
Observers were shocked to discover that the secret strategy for succeeding in futuristic AI search appeared disturbingly similar to having a good website and a good reputation.
“This cannot be right,” said Park. “Where’s the proprietary vector-embedding visibility accelerator?”
There isn’t one.
At press time, thousands of SEO consultants were racing to publish 4,000-word LinkedIn posts explaining that AI had completely changed marketing forever and that businesses must now urgently begin doing the exact things competent marketers had been recommending since 2008.
ChatGPT was asked for comment.
It searched the web, opened two pages, ignored 11 competitors and recommended Patrick McKenna.